Exploring Lifestyles, Amsterdam The Netherlands

Posted by Patrick Gaincko | November 20, 2018
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ACROSS EUROPE, TRAVEL

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Exploring Festive Moments, Boston USA

Posted by Patrick Gaincko | October 21, 2018
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ACROSS AMERICA, EVENTS

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Exploring Lifestyles, New York USA

Posted by Patrick Gaincko | October 14, 2018
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ACROSS AMERICA, TRAVEL, WHO ARE AFRICANS IN AMERICA

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Exploring Lifestyles, New York USA

Posted by Patrick Gaincko | October 7, 2018
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ACROSS AMERICA, WHO ARE AFRICANS IN AMERICA

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The Connected Young Woman: Adverts vs Reality

Posted by Patrick Gaincko | April 1, 2018
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One element of the urban landscape in Africa that’s fast evolving is advertisements (not so much the infrastructure, but that’s another debate). As huge billboards – ever bigger, more flashy, more present, more inevitable – accompany me across my field research, a question becomes inevitable: how representative of the reality are they? How in-sync with fast changing lifestyles are they?

So let’s look for an answer when it comes to the hyper-connected, active, urban young woman. Both pictures in this short piece are situations in the Congo region (two countries), one is a billboard in a main avenue in DR Congo, the other shows an entrepreneur at a conference in Congo Brazzaville.

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ACROSS AFRICA, TELECOMS, WHAT'S AFRICAN ADVERTISING

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Branding Africa c’est Chic, Kinshasa DR Congo

Posted by Patrick Gaincko | March 18, 2018
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DR CONGO, FASHION, TRENDS WATCH

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Exploring Afterwork Moments, Congo Brazzaville

Posted by Patrick Gaincko | October 12, 2017
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CONGO BRAZZAVILLE, DRINKS

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