Exploring Shopping Moments, Nairobi Kenya

Posted by Patrick Gaincko | November 1, 2018
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KENYA, RETAIL, THE CUSTOMER JOURNEY

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Exploring Shopping Moments, Nairobi Kenya

Posted by Patrick Gaincko | October 28, 2018
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KENYA, RETAIL, THE CUSTOMER JOURNEY

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Fashion Trend: Black Leather Jackets, Nairobi Kenya

Posted by Patrick Gaincko | February 8, 2018
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FASHION, KENYA, TRENDS WATCH

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Exploring Festive Moments, Nairobi Kenya

Posted by Patrick Gaincko | January 18, 2018
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Olympic medal winning runners are seen as Kenya’s ambassadors, but can you name one? This is Sauti Sol, Kenya’s bestselling artists. As they do tours globally, they may be the new flag-bearers of Kenya and beyond.

They have big sponsors like Nakumatt, Kenya’s #1 supermarket chain. So I had the beginning of an answer for a marketer who, the other day, asked me “Who should we sponsor in Africa?”

 

EVENTS, FASHION, KENYA

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Fashion Trend: Bomber Jackets, Nairobi Kenya

Posted by Patrick Gaincko | December 26, 2017
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FASHION, KENYA, TRENDS WATCH

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Why Africans Don’t Spend at Malls: Three Reasons

Posted by Patrick Gaincko | August 24, 2017
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Kenya will have 72 malls and Morocco about 40 in just a few years! If there are just a handful of places on earth, where malls are set for growth, then Africa is among them.

In what many observers call the “mall craze”, almost every capital city has or will have numerous of mega-malls and secondary cities are now planning to host malls.

The African consumer story is too big to miss: galvanized by Africa’s macro-economics, brands, retailers and developers favour a build-first-ask-questions-later approach.

There is just one problem: where are the shoppers?

A finding of my field-research in South Africa, Morocco, Kenya, and DR Congo, is that there are at least three reasons why Africans don’t fall in love with huge shiny malls at every corner.

Read my new piece ‘3 Reasons Why Africans Don’t Spend at Malls: a Lesson for Winning Consumers’ here.

ACROSS AFRICA, RETAIL, THE RISE OF THE AFRICAN MALL

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Exploring Lifestyles, Nairobi Kenya

Posted by Patrick Gaincko | August 18, 2017
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FASHION, KENYA

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