What’s a Coffee Lover in Johannesburg South Africa

Posted by Patrick Gaincko | November 4, 2017
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DRINKS, SOUTH AFRICA

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What’s Doing Some Shopping in South Africa

Posted by Patrick Gaincko | October 25, 2017
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RETAIL, SOUTH AFRICA

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Why Africans Don’t Spend at Malls: Three Reasons

Posted by Patrick Gaincko | August 24, 2017
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Kenya will have 72 malls and Morocco about 40 in just a few years! If there are just a handful of places on earth, where malls are set for growth, then Africa is among them.

In what many observers call the “mall craze”, almost every capital city has or will have numerous of mega-malls and secondary cities are now planning to host malls.

The African consumer story is too big to miss: galvanized by Africa’s macro-economics, brands, retailers and developers favour a build-first-ask-questions-later approach.

There is just one problem: where are the shoppers?

A finding of my field-research in South Africa, Morocco, Kenya, and DR Congo, is that there are at least three reasons why Africans don’t fall in love with huge shiny malls at every corner.

Read my new piece ‘3 Reasons Why Africans Don’t Spend at Malls: a Lesson for Winning Consumers’ here.

ACROSS AFRICA, RETAIL, THE RISE OF THE AFRICAN MALL

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What’s the Sense of Place in Africa, Johannesburg SA

Posted by Patrick Gaincko | August 4, 2017
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SOUTH AFRICA, TRAVEL

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A Minute Off the Shop Counter, Rosebank South Africa

Posted by Patrick Gaincko | April 28, 2017
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RETAIL, SOUTH AFRICA

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What’s Couples’ Decisions in Johannesburg South Africa

Posted by Patrick Gaincko | March 14, 2017
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family shopping south africa gaincko

RETAIL, SOUTH AFRICA

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What’s Happening in Johannesburg South Africa

Posted by Patrick Gaincko | October 7, 2016
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SOUTH AFRICA, TRENDS WATCH

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