Wax Around the World, Nairobi Kenya

Posted by Patrick Gaincko | November 12, 2018
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KENYA, WAX AROUND THE WORLD

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How African Products Can Make Big Business in the West

Posted by Patrick Gaincko | November 7, 2018
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If you have paid attention to some of the world’s top lifestyle magazines lately, you might have noticed the recurring appearance of bold, colourful, intricately patterned cloth called “African wax prints”. Wax has been a wardrobe staple in Africa since the early 20th century, but in recent years it’s being increasingly embraced by the mainstream in the West.

From Europe to America, wax used to be a strictly fashion affair confined to diaspora fashion designers and low-profile exotic themed events. Now it forms collections of global luxury fashion houses, expands to accessories, handbags, interior design, and travel gear; and stars in TV shows and large-scale tradeshows. Wax is embarking on a new journey in the spotlight, bringing opportunities at the intersection of design, business, and fashion.

But Western consumers regularly see trends come and go: can wax become more of a lasting thing? How can Africa-based/-inspired fashion industry from manufacturers to designers to entrepreneurs, capitalize on the momentum and create serious business with the mainstream? Beyond fashion, how can African products and brands crack international markets?

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ACROSS AFRICA, ACROSS EUROPE, FASHION

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Fashion Trend: Wax Around the World, Boston USA

Posted by Patrick Gaincko | October 25, 2018
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ACROSS AMERICA, FASHION, WAX AROUND THE WORLD

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Branding Africa c’est Chic, Kinshasa DR Congo

Posted by Patrick Gaincko | March 18, 2018
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DR CONGO, FASHION, TRENDS WATCH

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Fashion Trend: Black Leather Jackets, Nairobi Kenya

Posted by Patrick Gaincko | February 8, 2018
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FASHION, KENYA, TRENDS WATCH

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Fashion Trend: Bomber Jackets, Nairobi Kenya

Posted by Patrick Gaincko | December 26, 2017
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FASHION, KENYA, TRENDS WATCH

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Working Women, Congo Brazzaville

Posted by Patrick Gaincko | December 8, 2017
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ACROSS AFRICA, TRENDS WATCH

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