Olympic medal winning runners are seen as Kenya’s ambassadors, but can you name one? This is Sauti Sol, Kenya’s bestselling artists. As they do tours globally, they may be the new flag-bearers of Kenya and beyond.
They have big sponsors like Nakumatt, Kenya’s #1 supermarket chain. So I had the beginning of an answer for a marketer who, the other day, asked me “Who should we sponsor in Africa?”