Why Africans Don’t Spend at Malls: Three Reasons

Posted by Patrick Gaincko | August 24, 2017
african consumer mall patrick gaincko

Kenya will have 72 malls and Morocco about 40 in just a few years! If there are just a handful of places on earth, where malls are set for growth, then Africa is among them.

In what many observers call the “mall craze”, almost every capital city has or will have numerous of mega-malls and secondary cities are now planning to host malls.

The African consumer story is too big to miss: galvanized by Africa’s macro-economics, brands, retailers and developers favour a build-first-ask-questions-later approach.

There is just one problem: where are the shoppers?

A finding of my field-research in South Africa, Morocco, Kenya, and DR Congo, is that there are at least three reasons why Africans don’t fall in love with huge shiny malls at every corner.

Read my new piece ‘3 Reasons Why Africans Don’t Spend at Malls: a Lesson for Winning Consumers’ here.

ACROSS AFRICA, RETAIL, THE RISE OF THE AFRICAN MALL

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What’s Happening at Malls in Nairobi Kenya

Posted by Patrick Gaincko | August 21, 2017
shopping mall kenya patrick gaincko

shopping mall kenya patrick gaincko

KENYA, RETAIL, THE RISE OF THE AFRICAN MALL

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What’s Couples’ Decisions in Johannesburg South Africa

Posted by Patrick Gaincko | July 30, 2017
family shopping south africa gaincko

family shopping south africa gaincko

RETAIL, SOUTH AFRICA

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What’s Taking a Break From Business in Africa

Posted by Patrick Gaincko | July 4, 2017
Morocco Casablanca Patrick Gaincko

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MOROCCO, RETAIL

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What’s Happening at the Morocco Mall, Casablanca

Posted by Patrick Gaincko | June 29, 2017
Morocco Mall Patrick Gaincko
MOROCCO, RETAIL, THE RISE OF THE AFRICAN MALL

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A Minute Off a Sales Party, Kinshasa DR Congo

Posted by Patrick Gaincko | April 22, 2017
showroom kinshasa congo gaincko 1

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DR CONGO, FASHION

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What’s Happening Downtown Marrakech?

Posted by Patrick Gaincko | April 10, 2017
shopping marrakech gaincko 2

shopping marrakech gaincko 1

MOROCCO, RETAIL

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