Exploring Lifestyles, Basel Switzerland

Posted by Patrick Gaincko | September 30, 2018
diaspora african patrick gaincko 1

diaspora african patrick gaincko 2

ACROSS EUROPE, TRAVEL

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Urban Explorations, Brussels Belgium

Posted by Patrick Gaincko | September 16, 2018
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city exploration patrick gaincko 5

ACROSS EUROPE

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The Connected Young Woman: Adverts vs Reality

Posted by Patrick Gaincko | April 1, 2018
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One element of the urban landscape in Africa that’s fast evolving is advertisements (not so much the infrastructure, but that’s another debate). As huge billboards – ever bigger, more flashy, more present, more inevitable – accompany me across my field research, a question becomes inevitable: how representative of the reality are they? How in-sync with fast changing lifestyles are they?

So let’s look for an answer when it comes to the hyper-connected, active, urban young woman. Both pictures in this short piece are situations in the Congo region (two countries), one is a billboard in a main avenue in DR Congo, the other shows an entrepreneur at a conference in Congo Brazzaville.

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ACROSS AFRICA, TELECOMS, WHAT'S AFRICAN ADVERTISING

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Exploring Urban Lifestyles, Kinshasa DR Congo

Posted by Patrick Gaincko | October 9, 2017
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DR CONGO, TRANSPORT

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Exploring Lifestyles, Casablanca Morocco

Posted by Patrick Gaincko | September 27, 2017
fashionista morocco gaincko

morocco fashion patrick gaincko 5

FASHION, MOROCCO

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Exploring Urban Lifestyles, Casablanca Morocco

Posted by Patrick Gaincko | September 24, 2017
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MOROCCO, TRAVEL

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Exploring a City’s Heartbeat, Johannesburg SA

Posted by Patrick Gaincko | August 4, 2017
maboneng johannesburg patrick gaincko

johannesburg patrick gaincko 1

SOUTH AFRICA, TRAVEL

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