Exploring Lifestyles, Casablanca Morocco

Posted by Patrick Gaincko | September 27, 2017
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FASHION, MOROCCO

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Exploring Urban Lifestyles, Casablanca Morocco

Posted by Patrick Gaincko | September 24, 2017
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MOROCCO, TRAVEL

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What’s Travelling to Africa? Casablanca Morocco

Posted by Patrick Gaincko | September 18, 2017
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MOROCCO, RETAIL, TRAVEL

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Why Africans Don’t Spend at Malls: Three Reasons

Posted by Patrick Gaincko | August 24, 2017
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Kenya will have 72 malls and Morocco about 40 in just a few years! If there are just a handful of places on earth, where malls are set for growth, then Africa is among them.

In what many observers call the “mall craze”, almost every capital city has or will have numerous of mega-malls and secondary cities are now planning to host malls.

The African consumer story is too big to miss: galvanized by Africa’s macro-economics, brands, retailers and developers favour a build-first-ask-questions-later approach.

There is just one problem: where are the shoppers?

A finding of my field-research in South Africa, Morocco, Kenya, and DR Congo, is that there are at least three reasons why Africans don’t fall in love with huge shiny malls at every corner.

Read my new piece ‘3 Reasons Why Africans Don’t Spend at Malls: a Lesson for Winning Consumers’ here.

ACROSS AFRICA, RETAIL, THE RISE OF THE AFRICAN MALL

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What’s Taking a Break From Business in Africa

Posted by Patrick Gaincko | July 4, 2017
Morocco Casablanca Patrick Gaincko

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MOROCCO, RETAIL

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What’s Happening at the Morocco Mall, Casablanca

Posted by Patrick Gaincko | June 29, 2017
Morocco Mall Patrick Gaincko
MOROCCO, RETAIL, THE RISE OF THE AFRICAN MALL

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What’s a Coffee Break in Africa, Casablanca Airport

Posted by Patrick Gaincko | June 26, 2017
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morocco airport starbucks gaincko

FOOD & DRINKS, MOROCCO, TRAVEL

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