Trends | More Health Conscious Consumers, Casablanca

Posted by Patrick Gaincko | December 3, 2015
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Experiencing Boulevard Moulay, Casablanca

Posted by Patrick Gaincko | November 30, 2015
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Inside Street Campaigns, Casablanca

Posted by Patrick Gaincko | November 22, 2015
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How Do You Advertise Cheese in Casa: La Vache Qui Rit

Posted by Patrick Gaincko | November 18, 2015
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BRAND

The Laughing Cow (“La Vache Qui Rit”)

OWNER

Groupe Bel

TAGLINE

Main: “Also feed their minds so that they awaken” (from French: “Nourrir aussi leurs têtes pour qu’ils s’éveillent”)

Secondary: “New formula enriched with zinc” (from French: “Nouvelle formule enrichie au zinc”)

LOCATION

At the crossroad between Boulevard Anfa and Rue Addamir El Kabir, in the Gauthier neighbourhood, which is home to a renowned high school (Lycée Lyautey) and various public schools. Boulevard Anfa is a top 5 artery in Casablanca with non-stop heavy traffic, Gauthier is a busy, mixed-use, middle- and upper class district.

REVIEW

The colours are a bit washed up, a dead palm tree entered the frame: this wall-sized, outdoor advert has been there for a while. Nevertheless, thanks to its can’t-miss location and grand format, it is getting great visibility and making strong impact.

Two factories of the Groupe Bel, one in Casablanca, another in Tangiers, produce the …

Experiencing Gare Casa Port, Casablanca

Posted by Patrick Gaincko | November 7, 2015
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Trends | Much More Than a Handbag, Casablanca

Posted by Patrick Gaincko | November 5, 2015

Beyond the Drive, Ave du Dr Sijilmassi, Casablanca

Posted by Patrick Gaincko | November 1, 2015
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