The Laughing Cow (“La Vache Qui Rit”)
Main: “Also feed their minds so that they awaken” (from French: “Nourrir aussi leurs têtes pour qu’ils s’éveillent”)
Secondary: “New formula enriched with zinc” (from French: “Nouvelle formule enrichie au zinc”)
At the crossroad between Boulevard Anfa and Rue Addamir El Kabir, in the Gauthier neighbourhood, which is home to a renowned high school (Lycée Lyautey) and various public schools. Boulevard Anfa is a top 5 artery in Casablanca with non-stop heavy traffic, Gauthier is a busy, mixed-use, middle- and upper class district.
The colours are a bit washed up, a dead palm tree entered the frame: this wall-sized, outdoor advert has been there for a while. Nevertheless, thanks to its can’t-miss location and grand format, it is getting great visibility and making strong impact.
Two factories of the Groupe Bel, one in Casablanca, another in Tangiers, produce the …