As wealth outside of South Africa grows, fashion houses and other luxury producers are looking to reach this largely untapped market.
But while high-end consumers tend to be more resilient to economic shocks than most, the slowdown in emerging markets is being felt by luxury retailers globally. Analysts predict a corresponding slowdown of expansion into African markets. Continue reading at Thisisafrica
Durability and functionality used to be the traditional key selling points of backpack manufacturers. But faced with new trends in the usage of backpacks in recent years, some of them have shifted to a different sales pitch. As laptops lost weight, they migrated from laptop bags to backpacks, which then became multi-purpose and captured a new clientele. Backpacks are no longer confined to schoolboys and girls and globetrotters, they are now also carried by the corporate crowd and creative professionals. As these “new” backpackers regard durability and functionality as mandatory characteristics, they look at receiving non-material benefits such as style and design.
These days Johannesburg sees a dynamic, recognizable wave of young professionals, students, commuters carrying stylish and sophisticated backpacks. Some are in full genuine black leather with small details standing out, such as beige strappings or flashy plaques; others are colourful wi…