Food Trends: They Want Local Food Brands, DR Congo

Posted by Patrick Gaincko | March 7, 2018
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A few weeks ago, I sat down with Nadine Mabiola, the founder and CEO of the Kinshasa, DR Congo based food brand Le Choix de Nadine for an extensive interview. No holds barred: we travelled across her three professional careers, across three continents, and went through the multiple booms and busts that marked her entrepreneurial journey.

Le Choix de Nadine is a food company that’s growing steadily. Currently consisting of three product lines, it sources and produces everything locally with a true lifelong passion for healthy food. Also, it has recently acquired solid support from international investors. So it may well be soon available outside of DR Congo, where it is available at select eateries, fine bakeries and upscale supermarkets. As I am writing this, local consumers want more and more local food brands and are willing to spend more on products that meet international quality standards. That’s precisely what Le Choix de Nadine has become.

I randomly discovered Le Choi…

Fashion Trends: Black Leather Jackets, Nairobi Kenya

Posted by Patrick Gaincko | February 8, 2018
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What’s a Brand Ambassador in Africa: Sauti Sol

Posted by Patrick Gaincko | January 18, 2018
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Olympic medal winning runners are seen as Kenya’s ambassadors, but can you name one? This is Sauti Sol, Kenya’s bestselling artists. As they do tours globally, they may be the new flag-bearers of Kenya and beyond.

They have big sponsors like Nakumatt, Kenya’s #1 supermarket chain. So I had the beginning of an answer for a marketer who, the other day, asked me “Who should we sponsor in Africa?”

 

Fashion Trends: Bomber Jackets, Nairobi Kenya

Posted by Patrick Gaincko | December 26, 2017
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What’s Consumer Research in Nairobi Kenya

Posted by Patrick Gaincko | December 17, 2017
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Lifestyle Trends: Natural Hair in the Workplace, the Congo

Posted by Patrick Gaincko | December 8, 2017
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As I’m Mentoring at the Global Entrepreneurship Week

Posted by Patrick Gaincko | December 3, 2017
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