Millennials: What the Most Difficult Consumers Want

Posted by Patrick Gaincko | February 10, 2016
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Today I have released the article “Millennials: What the Most Difficult Consumers Want” on linkedin. It takes my research about Millennials shopping in greater scope, depth and breadth. An introduction to this topic was the four-part series “What’s the Colour of Confidence” a few weeks ago.

Millennials are the generation of people born between the early 1980s and the early 2000s. They are the most powerful economic force in Africa. Estimated at roughly 420 million or over 35% of the population, they are trendsetters, makers of reputations, disruptors of shopping patterns, influencers of all other generations. No trust in advertising. They break the rules.

Retailers and marketers compete for their attention and a share of their wallets.

The new piece is: 7 shopping trends and habits, around 50 interviews, 4 months on the field, 3 very different mega-cities, and various recommendations that retailers and marketers of all sizes can implement today as part of their customer engagement and customer experience strategies.

Visit linkedin, read the article, connect with my profile. Most importantly continue to visit gainxperience.com and leave your comment on articles, photos, anything. It’s much appreciated.

 

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DR CONGO, MOROCCO, SOUTH AFRICA, WHAT MILLENNIALS WANT

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What’s The Colour of Confidence (4/4), Grand Marché

Posted by Patrick Gaincko | January 6, 2016
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CONGO BRAZZAVILLE, RETAIL, WHAT MILLENNIALS WANT

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What’s The Colour of Confidence (3/4), Grand Marché

Posted by Patrick Gaincko | January 4, 2016
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CONGO BRAZZAVILLE, RETAIL, WHAT MILLENNIALS WANT

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What’s The Colour of Confidence (2/4), The Eastgate Mall

Posted by Patrick Gaincko | January 2, 2016
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SOUTH AFRICA, THE RISE OF THE AFRICAN MALL, WHAT MILLENNIALS WANT

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What’s The Colour of Confidence (1/4), Braamfontein

Posted by Patrick Gaincko | December 31, 2015
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RETAIL, SOUTH AFRICA, WHAT MILLENNIALS WANT

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