Trends: Beyond Fashion, African Wax Prints is a Lifestyle

Posted by Patrick Gaincko | June 1, 2018
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CONGO BRAZZAVILLE, TRENDS WATCH

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Fashion Trends: the Africa Brand is Chic, Kinshasa DRC

Posted by Patrick Gaincko | March 18, 2018
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DR CONGO, FASHION, TRENDS WATCH

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Food Trends: They Want Local Food Brands, DR Congo

Posted by Patrick Gaincko | March 7, 2018
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A few weeks ago, I sat down with Nadine Mabiola, the founder and CEO of the Kinshasa, DR Congo based food brand Le Choix de Nadine for an extensive interview. No holds barred: we travelled across her three professional careers, across three continents, and went through the multiple booms and busts that marked her entrepreneurial journey.

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Le Choix de Nadine is a food company that’s growing steadily. Currently consisting of three product lines, it sources and produces everything locally with a true lifelong passion for healthy food. Also, it has recently acquired solid support from international investors. So it may well be soon available outside of DR Congo, where it is available at select eateries, fine bakeries and upscale supermarkets. As I am writing this, local consumers want more and more local food brands and are willing to spend more on products that meet international quality standards. That’s precisely what Le Choix de Nadine has become.

I randomly discovered Le Choix de Nadine at a supermarket in a middle-class neighbourhood in Kinshasa. I bought two jars of fruit jam, travelled with them to Europe, where I delighted guests at tea time. They couldn’t believe it was coming from a country never associated with high-quality, highly-finished food products.

 

DR CONGO, FOOD & DRINKS, TRENDS WATCH

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Fashion Trends: Black Leather Jackets, Nairobi Kenya

Posted by Patrick Gaincko | February 8, 2018
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FASHION, KENYA, TRENDS WATCH

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Fashion Trends: Bomber Jackets, Nairobi Kenya

Posted by Patrick Gaincko | December 26, 2017
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FASHION, KENYA, TRENDS WATCH

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Lifestyle Trends: Natural Hair in the Workplace, the Congo

Posted by Patrick Gaincko | December 8, 2017
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ACROSS AFRICA, TRENDS WATCH

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What’s an Influencer in Nairobi Kenya

Posted by Patrick Gaincko | June 18, 2017
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KENYA, TRENDS WATCH

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