Olympic medal winning runners are seen as Kenya’s ambassadors, but can you name one? This is Sauti Sol, Kenya’s bestselling artists. As they do tours globally, they may be the new flag-bearers of Kenya and beyond.
They have big sponsors like Nakumatt, Kenya’s #1 supermarket chain. So I had the beginning of an answer for a marketer who, the other day, asked me “Who should we sponsor in Africa?”
Did you know that serious opportunities emerged from the current complex times across Africa? What are they? How to identify, seize and maximize them?
I’m pleased to announce that I’ll be speaking and mentoring at the Global Entrepreneurship Week in Pointe Noire Congo in November 2017.
Filled with high energy and focus, packed with projects and ideas, this platform takes place simultaneously in 170 countries every year.
On Nov 15, I do the Women Entrepreneurs Day, then on Nov 17, I talk in an agri-business conference. All the action takes place at the Chamber of Commerce of the city of Pointe Noire, the Congo’s economic pulse.
After Nigeria in July-August 2017, these Congo dates represent a new opportunity to empower talents, entrepreneurs and leaders. I’ll be delivering actionable insights and concrete examples, sharing true ideas and concrete solutions, and fostering networking.
As I’m writing this, I’m readying the packages that I’ll surprise and delight workshop participants with. The packs are filled with goodies from my partners Makari de Suisse, Mastercard, Radisson Blu, Heineken, and Bosch Car Services. All are huge investors in innovation and job creation.
Why do so many companies in Africa die young?
As I crisscross the Continent, I meet dozens of companies and entrepreneurs who say that it’s extremely hard to find funding and talent.
As they struggle to win trust, engagement, recognition from investors, employees, customers and other stakeholders; entrepreneurs add that the hardest-to-find capabilities are knowledge resources, technical assistance, sponsors and mentors.
Result: not feeling empowered, a huge number businesses fail within their first five years. Among those who survive, many chronically underperform. They see excellence and growth as impossible.
This is even more true for women entrepreneurs and leaders.
I’m pleased to announce that I’ll be a mentor and a speaker at the Sprinters 2017 in Lagos and Abuja, Nigeria on July 31-August 6, 2017.
Sprinters is a global series of high productivity workshops that has the ambition to provide women entrepreneurs and leaders with keys to capital, networks and knowledge. I had to take their call.
With consumer insights, market intelligence, data-driven strategies, and an in-depth experience in navigating and doing business across Africa, I’ll be examining and validating business ideas, products, and projects.
I’ll be empowering entrepreneurs and leaders and enabling them to achieve excellence in complex environments.