What African Millennials Want: an Interview (2/2)

Posted by Patrick Gaincko | April 7, 2016
shopper eastgate 1-1

Sinqobile Zwanes is a fresh graduate in electrical engineering. He leaves in Berea, Johannesburg.

Patrick Gaincko: Do you shop online?
Sinqobile Zwanes: I tend to prefer physical stores. I go to malls, I shop in Johannesburg. In reality, I am not familiar with online shopping…maybe it’s expensive…

Patrick Gaincko: Do you have a preference: malls or speciality stores?
Sinqobile Zwanes: It doesn’t matter really. I do malls and individual, speciality stores. I look for good quality, best prices, I shop on a budget.

Patrick Gaincko: Do you have a preferred time for shopping?
Sinqobile Zwanes: I just go whenever I feel like shopping. Also I don’t prepare, I just go around, whatever I like, I take it.

Patrick Gaincko: How would you define your style?
Sinqobile Zwanes: I go for comfort as opposed to be fashionable. Here fashion changes every day, every day comes with new styles, new inspirations, new ideas, and you always want to try new things. Here clothes define who you are, some use them to be accepted, I dress to express myself. All in all, it’s all about comfort.

Patrick Gaincko: What are your influences?
Sinqobile Zwanes: Inspiration is everywhere. It’s a combination of different styles. I look at people. I don’t follow ads, I don’t look at brand ambassadors, I create my own thing.

Patrick Gainko: When you say you look at people, do you go through looks or profiles on social media?
Sinqobile Zwanes: I never use them. It’s in the streets where everything happens.

Patrick Gaincko: And when you say you don’t look at ads, how then do you keep updated with new brands, new models?
Sinqobile Zwanes: Most of my clothes are not branded. There is just a handful of brands that I trust. They are the ones that fit what’s most important for me: quality. I don’t want to buy something and come to regret it two months later. I look at durability. So that’s why I look at quality and diversity in my wardrobe. I have lots of clothes, so that I can compose, try, experiment, be spontaneous, be creative with my outfits.

Patrick Gaincko: At the moment, what are your favourite shopping destinations?
SinqobileZwanes: One, it’s Menlyn in Pretoria, two, Sandton City, three, Eastgate Mall. I also like the Rosebank Mall.

Patrick Gaincko: So you travel all the way to Pretoria for shopping!
Sinqobile Zwanes: Sometimes I go there twice in a month! It’s huge! It’s crazy! I can spend the entire day there. I like the idea of having a large choice. There are too many shops, exclusive stuffs, the best of everything.

Patrick Gaincko: Do you do the trip with friends?
Sinqobile Zwanes: I always shop alone. I take my time. I know what I want. I like to enjoy to whole thing.

SOUTH AFRICA, WHAT MILLENNIALS WANT

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