Exploring Lifestyles, Brussels Belgium

Posted by Patrick Gaincko | August 31, 2017
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ACROSS EUROPE, TRAVEL, WHO ARE AFRICAN EUROPEANS

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Why Africans Don’t Spend at Malls: Three Reasons

Posted by Patrick Gaincko | August 24, 2017
african consumer mall patrick gaincko

Kenya will have 72 malls and Morocco about 40 in just a few years! If there are just a handful of places on earth, where malls are set for growth, then Africa is among them.

In what many observers call the “mall craze”, almost every capital city has or will have numerous of mega-malls and secondary cities are now planning to host malls.

The African consumer story is too big to miss: galvanized by Africa’s macro-economics, brands, retailers and developers favour a build-first-ask-questions-later approach.

There is just one problem: where are the shoppers?

A finding of my field-research in South Africa, Morocco, Kenya, and DR Congo, is that there are at least three reasons why Africans don’t fall in love with huge shiny malls at every corner.

Read my new piece ‘3 Reasons Why Africans Don’t Spend at Malls: a Lesson for Winning Consumers’ here.

ACROSS AFRICA, RETAIL, THE RISE OF THE AFRICAN MALL

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Exploring Shopping Moments, Nairobi Kenya

Posted by Patrick Gaincko | August 21, 2017
shopping mall kenya patrick gaincko

shopping mall kenya patrick gaincko

KENYA, RETAIL, THE RISE OF THE AFRICAN MALL

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Exploring Lifestyles, Nairobi Kenya

Posted by Patrick Gaincko | August 18, 2017
fashion lifestyle kenya patrick gaincko

fashion lifestyle kenya patrick gaincko

FASHION, KENYA

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Exloring Chinese Lives in Africa (2)

Posted by Patrick Gaincko | August 12, 2017
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ACROSS AFRICA, THE CHINESE AFRICAN EXPERIENCE

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Exploring Chinese Lives in Africa (1)

Posted by Patrick Gaincko | August 8, 2017
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ACROSS AFRICA, THE CHINESE AFRICAN EXPERIENCE

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Exploring a City’s Heartbeat, Johannesburg SA

Posted by Patrick Gaincko | August 4, 2017
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SOUTH AFRICA, TRAVEL

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